Navigating Disruption. Delivering Growth.
Industry Content
From podcasts to webinars, whitepapers to articles, find some of our best thought leadership and industry insights here.
How to Structure Sales Teams to Maximize Digital Revenue
Effective strategies for media companies to structure sales teams to maximize digital revenue growth. How leading local media companies are evolving beyond traditional models- embracing new structures, redefining roles, and aligning compensation to better support digital goals. With real-world examples and expert insights, the piece offers actionable guidance for media companies looking to drive performance, deepen client relationships, and build scalable digital success.
Driving Media Industry Success: Four Steps for Effective Digital Transformation
As the media industry’s digital landscape evolves, businesses must adapt in order to thrive. Creating a digital transformation strategy is your best solution, but it’s not enough to simply draw up a blueprint. You must effectively implement and execute it, too. To do so, you should fully understand these four key concepts for creating and executing a successful digital transformation strategy.
Leading Local Insights: Unraveling the Future of Local Media Revenue
Practical, forward-thinking strategies for navigating the future of local media revenue. Drawing on his deep experience in digital transformation, Todd Handy emphasizes the importance of evolving beyond legacy models to become true marketing partners and agency-like solutions providers for advertisers. He discusses how traditional media companies can grow by integrating digital, expanding inventory across formats like CTV, optimizing ad operations, and focusing on KPIs like digital revenue percentage. A must-listen for anyone serious about modernizing local media monetization.
How to Answer the Most Common Job Interview Questions
From crafting better answers to understanding why certain questions are asked, we all need a go-to sheet before stepping into that next big conversation.
CSOs- How to Effectively Adapt Your B2B Sales Strategies
Learn more about critical shifts in B2B buyer behavior, including the rise of rep-free preferences, the importance of digital-human channel integration, and how sales leaders can drive higher-quality deals by focusing on group relevance and buyer consensus.
Making Innovation Work for Your Organization
Key takeaways from an MIT Sloan Executive Education webinar. It covers how to define innovation, lead it effectively, overcome organizational barriers, tap into ecosystems, and build a strong innovation culture. Perfect for executives looking to translate ideas into real impact.
How to Create a Revenue-Winning Lead Nurturing Strategy
Learn how to align content with each stage of the buyer’s journey, automate personalized email workflows, and avoid common pitfalls that stall conversions. Whether you’re new to lead nurturing or looking to optimize existing efforts, this guide offers proven tactics to engage prospects, shorten sales cycles, and empower your sales team to close more deals, faster and smarter.
The State of Video Podcasting 2025
This engaging summary breaks down the latest data, trends, and insights from the “State of Video Podcasting 2025” webinar, including how YouTube is dominating, why social media is now the #1 discovery channel, and what creators need to know to stay ahead. Whether you’re a podcaster, marketer, or media leader, this quick-read doc delivers all the key takeaways you need to evolve your strategy.
Storytelling That Pays - Inside the Branded Content Project
Discover how local media organizations are transforming audience trust and advertiser value into sustainable revenue through branded content. You’ll learn what branded content really is (and isn’t), why it works, how to get internal alignment, and the tools and training available to build your own high-impact branded content business. If you’re ready to surprise and delight your audience and drive revenue, this is a must-read.
How to Shift Organizational Culture to Embrace AI
Cultural transformation isn’t just about introducing AI tools; it’s about equipping people to adopt and thrive with them. This requires empathy, strategy, participation, and consistent reinforcement.
“It’s a classic Innovator’s Dilemma for publishers…”
Dual transformation isn’t one-and-done. It’s not a campaign, it’s not a quarterly initiative, it’s a constant discipline. If we want to sustain and grow, we have to keep transforming. Every day. Every quarter. Every year.
How CRMs Can Drive Efficiency for Media Organizations
Real-world use cases, change management tactics, and tools that drive efficiency, accountability, collaboration, and ultimately, revenue growth. Whether you're evaluating a CRM for the first time or looking to maximize your current system, these insights are essential for modern media leaders.
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